Vienna by Train – Uniting Cities by the Vienna Tourist Board championed rail tourism by connecting cities across borders and promoting inter-cultural exchange between tourists and locals. This campaign, which is comprised of various promotional initiatives, is led by a video illustrating how city trips by rail can provide vital support to local businesses, foster rich cultural encounters, and breathe new life into a community, all while delighting viewers with the distinctive Austrian sense of humour.
The judges commended the ingenuity, imagination and wit of the campaign. They praised the portrayal of rail tourism as a means of promoting solidarity across borders and between cities and enhancing the quality of life for local residents. They were particularly impressed by the campaign’s remarkable reach, amassing not only 143 million impressions but also gaining the attention of leading media outlets such as Zeit, Süddeutsche Zeitung, and La Repubblica.