ABOUT THE RAIL TOURISM AWARDS
The Rail Tourism Awards are organised by the European Travel Commission (ETC) and Eurail since 2021.
The Awards recognise the most impactful marketing campaigns that promote train travel as a sustainable tourism model across Europe.
The objectives of the awards are to:
Contribute to the European Green Deal and its goals to cut greenhouse gas emissions and achieve climate neutrality in Europe.
Promote rail tourism among travellers as a clean and healthy form of transportation, as well as an alternative to reduce the carbon footprint of tourism-related transportation.
Increase visibility for European destinations and promote sustainable travel experiences, with the aim of building a distinctive image of Europe and increasing awareness of lesser-known destinations.
Encourage cross-sectoral dialogue between the rail and tourism sectors to facilitate future synergies and cooperation towards a more sustainable tourism model.
The Awards are open to National Tourism Organisations (NTOs), Destination Marketing Organisations (DMOs), rail organisations, and other entities with significant operations in the tourism sector and based in Europe. Applications from consortia are also welcomed.
To be considered for the awards, campaigns and/or campaign proposals must contribute to the objectives defined above, with a focus on promoting rail tourism in Europe.
The following actions are examples of possible promotional activities:
ONLINE TRAVEL AGENCIES (OTAs)
The Awards’ submissions will be judged based on the following criteria:
Relevance (30%). The nature and experience of the organising entity and the extent to which the campaign is aligned with and contributes to at least one of the objectives of the Awards.
Rail travel at the core of the campaign (30%). The ability to organically and consistently incorporate rail travel experience throughout the campaign, rather than simply highlighting the train as a means of transportation.
Creativity and innovation of the campaign approach (15%). The extent to which the proposal demonstrates an innovative and creative approach.
Measurable outputs (25%). The campaign’s clear, measurable outcomes, and defined metrics for success, along with evidence of the project’s positive impact.