Treno Gottardo – Die schönste Verbindung zwischen Nord und Süd revitalises Switzerland’s Gotthard scenic route and encourages travellers to choose the panoramic rail journey over the faster tunnel option. The campaign, run by Schweizerische Südostbahn AG, caught the judges’ attention for its success in revitalising a classic railway route.

This historic path, renowned for its sweeping views, now connects Basel, Zurich, and Lucerne directly to Ticino with enhanced, comfortable trains. Treno Gottardo invites passengers to slow down and immerse themselves in Switzerland’s cultural and natural beauty, while helping to reignite interest in a previously forgotten route.