So close with Summer Trains
Slovakia Travel, in partnership with the Ministry of Transport and Construction of the Slovak Republic and the national railways (ZSSK), were honoured for their striking ‘So close with Summer trains’ campaign.
To increase the number of Slovaks travelling the region, Slovakia Travel ran a campaign centred on introducing Slovaks to lesser-known destinations across the country. Once the campaign had gained traction, they then revealed how citizens could reach these destinations sustainably, comfortably and quickly by rail. As a result of the campaign, Summer 2022 was the most successful summer on record in terms of ticket sales for Slovak trains, even compared to pre-pandemic figures.