Impact Challenge

KILROY, a Nordic travel agency that specializes in tailor making individual travel experiences for young travellers won an award with their Impact Challenge, a slow travel race for the adventurous, curious, and everyday traveller. The challenge sees 12 teams travel via rail through unexplored Europe while racking up points by participating in pursuit of winning the grand prize at the finish line. The concept was born during the COVID-19 pandemic as a new and alternative way to travel in a new world, while sparking a movement of impactful travellers in the process. The jury was impressed by the competitive element of the campaign, as well as its ability to captivate the imaginations of young travellers throughout Europe.