Trenes turísticos en Galicia (Galicia region tourist trains) by Renfe and Turismo de Galicia was selected for providing tourists with an engaging, slow travel experience of Galicia via 14 tourist rail lines. This initiative introduces travellers to the unique gastronomy, landscapes and history of Galicia, promoting slow, sustainable tourism through the promise of more authentic experiences and the opportunity to discover the hidden gems of the region.

The jury was impressed by how this campaign promotes the symbiotic relationship between travellers and locals. The itineraries connect tourists with the independent businesses and attractions that rely on them to thrive, in turn preserving regional traditions and crafts. By achieving a remarkable 90% seat occupancy and experiencing significant growth in the past year, this campaign has undeniably made a substantial impact on a region that typically sees fewer tourists.