French travel platform Mollow’s Discover Europe by Train and Bike campaign promoted eco-friendly travel by showing how train journeys can be combined with cycling routes across Europe. Uniquely crafted in-house, Mollow developed custom cycling itineraries aligned with scenic train routes, allowing travellers to explore Europe’s landscapes in a sustainable and immersive way.

The judges were particularly impressed by the ability of a small in-house team to produce such an innovative campaign, praising its refreshing strategy to promote the ease and environmental benefits of mixing cycling with rail travel.