Mischa Schreuder is a creative director with more than 20 years of experience in global advertising agencies such as Havas Worldwide, Imagine, Y&R, TBWA and Publicis. He has won more than 100 awards such as Cannes Lions, Eurobest, Pencil and Spin Awards for campaign spanning across various industries such as automotives (Mercedes-Benz, Jaguar, Renault, FCA), fashion retail (Hunkemöller, Van Gils, Wefashion, Hema), supermarkets (Albert Heijn), consumer electronics (Samsung, Philips), F&B (Lay’s, Danone) as well as for charities and public awareness campaigns. Over the years, Mischa has successfully launched integrated brand campaigns across different touch points from video, print, digital to product design. As the co-founder of Amsterdam-based agency Fitzroy, Mischa helps brands connect with their target audience in a rapidly changing world. In his free time, Mischa is a well-known speaker at art schools and universities like Amsterdam VU, Arizona State University, InHolland, The Solar Future and Endemol.