ABOUT THE RAIL TOURISM AWARDS
The European Travel Commission (ETC) and Eurail launched the Rail Tourism Awards in 2021 to recognise the most impactful campaigns that promote train travel as a sustainable, conscious and transformative way to explore Europe.
The objectives of the awards are to:
Foster collaboration between the rail and tourism sectors in Europe, promoting dialogue and cooperation to drive forward a more sustainable model for tourism.
Support the green transition in European tourism and encourage adopting more responsible travel practices.
Inspire travellers to choose rail tourism as a sustainable and responsible transportation choice, both environmentally and socially.
Promote slower travel throughout Europe, encouraging deeper exploration of local cultures and European destinations.
Enhance the visibility of European destinations, aiming to create a unique image of Europe and encourage travellers to explore its lesser-known locations.
Explore case studies of past winners of the Rail Tourism Awards for inspiration!
Eligibility
The Awards are open to National Tourism Organisations, Destination Marketing Organisations, rail companies, tourism businesses, marketing agencies, and other entities in the tourism and rail sectors.
Eligible campaigns must focus on promoting rail travel in Europe, showcasing pan-European journeys or national and local routes across European destinations.
Here are examples of marketing channels that can be used in the campaign:
NATIVE ADVERTISING
SOCIAL MEDIA
REFERRAL MARKETING
PR CAMPAIGNS
VIDEO
INFLUENCER MARKETING
PROGRAMMATIC DISPLAY
EMAIL MARKETING
The Awards’ submissions will be judged based on the following criteria:
Relevance (30%). The extent to which the campaign aligns with and contributes to at least one of the objectives of the Awards.
Rail travel at the core of the campaign (30%). The ability to organically and consistently incorporate rail travel throughout the campaign.
Creativity and innovation of the campaign approach (15%). The extent to which the campaign demonstrates an innovative and creative approach.
Measurable outputs (25%). The campaign’s clear, measurable outcomes, and defined metrics for success, along with evidence of the project’s positive impact.