Go Sustainable by Switzerland Tourism, together with Eurostar, Evolve Events and partners, shows how international business travel can be comfortable, practical, and low-impact by train. The initiative brought 35 UK event professionals from London to Switzerland entirely by rail, turning the journey into time for networking, collaboration, and shared experiences.

By proving that rail works for MICE travel, it offers a model others can follow. The judges praised its ambition, strong partnerships, and its ability to make international rail travel feel smooth and appealing for business groups.