Swiss Bliss by Rail Europe, together with Travel Switzerland, invites travellers to experience Switzerland at a slower pace. The campaign shifts focus away from busy hotspots and iconic routes, encouraging visits to quieter towns, lesser-known rail journeys, and off-season travel in autumn and winter.

Through warm, creator-led storytelling and authentic content, it inspires a more spontaneous and relaxed way of exploring. The judges praised its emotional impact and clear strategy, highlighting its success in spreading visitors more evenly and supporting more sustainable travel patterns.