The Ride of a Lifetime

Grand Train Tour of Switzerland: The Ride of a Lifetime by Switzerland Tourism was praised by the award’s jury for its storytelling and creative brilliance. This captivating short film starring Roger Federer and Trevor Noah masterfully showcases Switzerland’s breathtaking scenery and outstanding rail infrastructure.  Through this campaign, Switzerland Tourism demonstrates the joys of in-country travel with wit, precision and mesmerising cinematography showing the beauty of Swiss rail journeys.

The campaign also achieved an impressive reach, with 82 million views on YouTube. In addition, the 99% positive comment rate and 59% rise in Swiss Travel Pass sales serve as a testament to Switzerland Tourism’s ability to capture the public’s enthusiasm for sustainable travel and engage a broad spectrum of potential holidaymakers.


Switzerland Tourism