Travel agents have played a key role in Europe’s rail revival. Swiss Travel System AG, the organisation responsible for marketing Switzerland’s public transport, seized on this insight by creating ‘Excellence Talk’ – a publication aimed at travel agents with the mission of increasing awareness of sustainable travel options.
The first episode, which was published in June 2022, was dedicated to the Grand Train Tour of Switzerland and looks behind the scenes of Switzerland’s most popular train routes. The second episode published in September, was dedicated to the Luzern-Interlaken Express. Judges were impressed with their ability to use storytelling to inspire travel agents to influence travellers to choose rail.