Occitanie Rail Tour by Occitanie Regional Tourism and Leisure Board was rewarded for its innovative and inclusive approach to connecting with a wide spectrum of travellers. Through the combination of several promotional channels, including TV and social media advertising, a collaboration with a cycling app and tailor-made Michelin Guides, the Occitanie Regional Tourism and Leisure Board successfully demonstrated to each demographic the allure of a rail tour of Occitanie.

The judges praised how this campaign managed to respond to the challenge that environmentally-conscious tourists often encounter when looking for sustainable transportation options for the final leg of their journey. The campaign presents rail travel as the solution to traversing ‘the last mile’, demonstrating how this sustainable mode of transport can seamlessly connect tourists to breathtaking natural landscapes and authentic cultural experiences without the need for a car.